{"id":10469,"date":"2019-12-05T14:53:54","date_gmt":"2019-12-05T06:53:54","guid":{"rendered":"https:\/\/www.synergymediaspecialists.com\/?p=10469"},"modified":"2021-05-25T04:26:00","modified_gmt":"2021-05-25T04:26:00","slug":"metsa-fibre-leads-the-way-to-a-sustainable-future","status":"publish","type":"post","link":"https:\/\/sms-bridges.com\/staging\/metsa-fibre-leads-the-way-to-a-sustainable-future\/","title":{"rendered":"Mets\u00e4 Fibre leads the way to a sustainable future"},"content":{"rendered":"\n
\n
\n
\"\"
Ismo Nousiainen<\/strong>, CEO of  Mets\u00e4 Fibre  |  \u00a9 Mets\u00e4 Fibre<\/em><\/figcaption><\/figure><\/div><\/a><\/div>\n\n\n\n

The company has been export-oriented since its establishment in 1973, expanding its market and operations from Europe to other regions, such as the Middle East and Asia, which is nowadays the main source of growth of its business.<\/p>\n\n\n\n

Mets\u00e4 Fibre began its close collaboration with ITOCHU Corporation early on, which enabled the company to develop its business throughout Asia.<\/p>\n\n\n\n

The bond between these two companies became even stronger as ITOCHU Corp. acquired 25 percent of shares from Mets\u00e4 Fibre in 2012.<\/p>\n\n\n\n

\u201cITOCHU\u2019s deep knowledge of the market and extensive network allows us to expand the market areas and make more strategic investments, respond better to customer demands, and stay ahead of the trends,\u201d said Ismo Nousiainen, chief executive officer of Mets\u00e4 Fibre.<\/p>\n\n\n\n

\"\"
Mets\u00e4 Fibre, part of Mets\u00e4 Group, is running a pre-engineering project to create conditions for adding a bioproduct mill to Mets\u00e4 Group\u2019s current mill site in Kemi. In addition to pulp, the mill would produce various other bioproducts. This mill would be the biggest wood processing facility in the Northern Hemisphere. The final investment decision will be made early in the summer of 2020. (Illustrative picture of the mill area.)  |  \u00a9 Mets\u00e4 Fibre<\/em><\/figcaption><\/figure><\/div><\/a><\/div>\n\n\n\n

Mets\u00e4 Fibre also wants to further strengthen its position on Japan\u2019s sawn timber and pulp markets.<\/p>\n\n\n\n

\u201cTraditionally, Europe and Northern Africa have been strong markets for our sawn timber, and our market in China is growing strong, but we also want to continue to foster our relationship with our Japanese clients,\u201d he added.<\/p>\n\n\n\n

Moving forward, the company is aiming to develop sustainable solutions to address the issues concerning the current state of the environment. \u201cSustainability is in the core of all our operations. Resource efficiency saves raw materials, and our aim is to utilize 100 percent of wood raw materials. We see that wood-based solutions will replace fossil-based raw materials in, for example, packaging,\u201d Nousiainen said.<\/p>\n\n\n\n

The company went through a milestone in 2017 when it replaced its old pulp mill, located in the town of \u00c4\u00e4nekoski, and invested \u20ac1.2 billion on a modern bioproduct mill, making it the largest investment in the history of the Northern Hemisphere forest industry.<\/p>\n\n\n\n

By shifting to more ecofriendly solutions, Mets\u00e4 Fibre also aims to become the top producer of bioproducts all over the world.<\/p>\n\n\n\n

\u201cIn order to meet our strategic targets, we need to ensure that we have the best people working with us as we create new products and new possibilities towards the success of our business,\u201d Nousiainen said.<\/p>\n\n\n\n

\"\"
Mets\u00e4 Fibre\u2019s high-quality products are made of renewable raw material coming from northern forests. The wood raw material is acquired from areas where forests grow more than they are used.  |  \u00a9 Mets\u00e4 Fibre<\/em><\/figcaption><\/figure><\/div><\/a><\/div>\n\n\n\n

Aside from producing world-class products, the company also focuses on giving quality service to its customers worldwide.<\/p>\n\n\n\n

\u201cOur customers are very important to us and we want to continuously exceed their expectations by giving them the best product quality and value-added services,\u201d said Nousiainen.<\/p>\n\n\n\n

www.metsafibre.com<\/strong><\/a><\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n
<\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The company has been export-oriented since its establishment in 1973, expanding its market and operations from Europe to other regions, such as the Middle East and Asia, which is nowadays the main source of growth of its business. Mets\u00e4 Fibre began its close collaboration with ITOCHU Corporation early on, which enabled the company to develop […]<\/p>\n","protected":false},"author":2,"featured_media":14637,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[277,292,259,253,260,202],"tags":[506],"class_list":{"0":"post-10469","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-277","8":"category-articles","9":"category-bridging-japan","10":"category-finland","11":"category-industrial-materials","12":"category-manufacturing","13":"tag-industrial"},"yoast_head":"\nMets\u00e4 Fibre leads the way to a sustainable future - Bridges Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sms-bridges.com\/staging\/metsa-fibre-leads-the-way-to-a-sustainable-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mets\u00e4 Fibre leads the way to a sustainable future - Bridges Magazine\" \/>\n<meta property=\"og:description\" content=\"The company has been export-oriented since its establishment in 1973, expanding its market and operations from Europe to other regions, such as the Middle East and Asia, which is nowadays the main source of growth of its business. Mets\u00e4 Fibre began its close collaboration with ITOCHU Corporation early on, which enabled the company to develop […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sms-bridges.com\/staging\/metsa-fibre-leads-the-way-to-a-sustainable-future\/\" \/>\n<meta property=\"og:site_name\" content=\"Bridges Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/synergymediaspecialists\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-05T06:53:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-25T04:26:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2019\/12\/FI19-Metsa-Fibre-FI.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"325\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bridges by SMS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bridges by SMS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sms-bridges.com\/staging\/metsa-fibre-leads-the-way-to-a-sustainable-future\/\",\"url\":\"https:\/\/sms-bridges.com\/staging\/metsa-fibre-leads-the-way-to-a-sustainable-future\/\",\"name\":\"Mets\u00e4 Fibre leads the way to a sustainable future - Bridges Magazine\",\"isPartOf\":{\"@id\":\"https:\/\/sms-bridges.com\/staging\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sms-bridges.com\/staging\/metsa-fibre-leads-the-way-to-a-sustainable-future\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sms-bridges.com\/staging\/metsa-fibre-leads-the-way-to-a-sustainable-future\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2019\/12\/FI19-Metsa-Fibre-FI.jpg\",\"datePublished\":\"2019-12-05T06:53:54+00:00\",\"dateModified\":\"2021-05-25T04:26:00+00:00\",\"author\":{\"@id\":\"https:\/\/sms-bridges.com\/staging\/#\/schema\/person\/7a4090b647c4c9fb01c40b70d8646764\"},\"breadcrumb\":{\"@id\":\"https:\/\/sms-bridges.com\/staging\/metsa-fibre-leads-the-way-to-a-sustainable-future\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sms-bridges.com\/staging\/metsa-fibre-leads-the-way-to-a-sustainable-future\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sms-bridges.com\/staging\/metsa-fibre-leads-the-way-to-a-sustainable-future\/#primaryimage\",\"url\":\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2019\/12\/FI19-Metsa-Fibre-FI.jpg\",\"contentUrl\":\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2019\/12\/FI19-Metsa-Fibre-FI.jpg\",\"width\":480,\"height\":325},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sms-bridges.com\/staging\/metsa-fibre-leads-the-way-to-a-sustainable-future\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sms-bridges.com\/staging\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mets\u00e4 Fibre leads the way to a sustainable future\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sms-bridges.com\/staging\/#website\",\"url\":\"https:\/\/sms-bridges.com\/staging\/\",\"name\":\"Bridges Magazine\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sms-bridges.com\/staging\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sms-bridges.com\/staging\/#\/schema\/person\/7a4090b647c4c9fb01c40b70d8646764\",\"name\":\"Bridges by SMS\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sms-bridges.com\/staging\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2024\/07\/IMG_20220708_094049-96x96.jpg\",\"contentUrl\":\"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2024\/07\/IMG_20220708_094049-96x96.jpg\",\"caption\":\"Bridges by SMS\"},\"url\":\"https:\/\/sms-bridges.com\/staging\/author\/benj\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mets\u00e4 Fibre leads the way to a sustainable future - Bridges Magazine","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sms-bridges.com\/staging\/metsa-fibre-leads-the-way-to-a-sustainable-future\/","og_locale":"en_US","og_type":"article","og_title":"Mets\u00e4 Fibre leads the way to a sustainable future - Bridges Magazine","og_description":"The company has been export-oriented since its establishment in 1973, expanding its market and operations from Europe to other regions, such as the Middle East and Asia, which is nowadays the main source of growth of its business. Mets\u00e4 Fibre began its close collaboration with ITOCHU Corporation early on, which enabled the company to develop […]","og_url":"https:\/\/sms-bridges.com\/staging\/metsa-fibre-leads-the-way-to-a-sustainable-future\/","og_site_name":"Bridges Magazine","article_publisher":"https:\/\/www.facebook.com\/synergymediaspecialists","article_published_time":"2019-12-05T06:53:54+00:00","article_modified_time":"2021-05-25T04:26:00+00:00","og_image":[{"width":480,"height":325,"url":"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2019\/12\/FI19-Metsa-Fibre-FI.jpg","type":"image\/jpeg"}],"author":"Bridges by SMS","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Bridges by SMS","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sms-bridges.com\/staging\/metsa-fibre-leads-the-way-to-a-sustainable-future\/","url":"https:\/\/sms-bridges.com\/staging\/metsa-fibre-leads-the-way-to-a-sustainable-future\/","name":"Mets\u00e4 Fibre leads the way to a sustainable future - Bridges Magazine","isPartOf":{"@id":"https:\/\/sms-bridges.com\/staging\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sms-bridges.com\/staging\/metsa-fibre-leads-the-way-to-a-sustainable-future\/#primaryimage"},"image":{"@id":"https:\/\/sms-bridges.com\/staging\/metsa-fibre-leads-the-way-to-a-sustainable-future\/#primaryimage"},"thumbnailUrl":"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2019\/12\/FI19-Metsa-Fibre-FI.jpg","datePublished":"2019-12-05T06:53:54+00:00","dateModified":"2021-05-25T04:26:00+00:00","author":{"@id":"https:\/\/sms-bridges.com\/staging\/#\/schema\/person\/7a4090b647c4c9fb01c40b70d8646764"},"breadcrumb":{"@id":"https:\/\/sms-bridges.com\/staging\/metsa-fibre-leads-the-way-to-a-sustainable-future\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sms-bridges.com\/staging\/metsa-fibre-leads-the-way-to-a-sustainable-future\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sms-bridges.com\/staging\/metsa-fibre-leads-the-way-to-a-sustainable-future\/#primaryimage","url":"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2019\/12\/FI19-Metsa-Fibre-FI.jpg","contentUrl":"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2019\/12\/FI19-Metsa-Fibre-FI.jpg","width":480,"height":325},{"@type":"BreadcrumbList","@id":"https:\/\/sms-bridges.com\/staging\/metsa-fibre-leads-the-way-to-a-sustainable-future\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sms-bridges.com\/staging\/"},{"@type":"ListItem","position":2,"name":"Mets\u00e4 Fibre leads the way to a sustainable future"}]},{"@type":"WebSite","@id":"https:\/\/sms-bridges.com\/staging\/#website","url":"https:\/\/sms-bridges.com\/staging\/","name":"Bridges Magazine","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sms-bridges.com\/staging\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/sms-bridges.com\/staging\/#\/schema\/person\/7a4090b647c4c9fb01c40b70d8646764","name":"Bridges by SMS","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sms-bridges.com\/staging\/#\/schema\/person\/image\/","url":"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2024\/07\/IMG_20220708_094049-96x96.jpg","contentUrl":"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2024\/07\/IMG_20220708_094049-96x96.jpg","caption":"Bridges by SMS"},"url":"https:\/\/sms-bridges.com\/staging\/author\/benj\/"}]}},"author_meta":{"display_name":"Bridges by SMS","author_link":"https:\/\/sms-bridges.com\/staging\/author\/benj\/"},"featured_img":"https:\/\/sms-bridges.com\/staging\/wp-content\/uploads\/2019\/12\/FI19-Metsa-Fibre-FI-300x203.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/sms-bridges.com\/staging\/category\/year\/2019\/\" class=\"advgb-post-tax-term\">2019<\/a>","<a href=\"https:\/\/sms-bridges.com\/staging\/category\/articles\/\" class=\"advgb-post-tax-term\">Articles<\/a>","<a href=\"https:\/\/sms-bridges.com\/staging\/category\/articles\/bridging-japan\/\" class=\"advgb-post-tax-term\">Bridging Japan<\/a>","<a href=\"https:\/\/sms-bridges.com\/staging\/category\/articles\/bridging-japan\/finland\/\" class=\"advgb-post-tax-term\">Finland<\/a>","<a href=\"https:\/\/sms-bridges.com\/staging\/category\/industries\/industrial-materials\/\" class=\"advgb-post-tax-term\">Industrial Materials<\/a>","<a href=\"https:\/\/sms-bridges.com\/staging\/category\/industries\/manufacturing\/\" class=\"advgb-post-tax-term\">Manufacturing<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">2019<\/span>","<span class=\"advgb-post-tax-term\">Articles<\/span>","<span class=\"advgb-post-tax-term\">Bridging Japan<\/span>","<span class=\"advgb-post-tax-term\">Finland<\/span>","<span class=\"advgb-post-tax-term\">Industrial Materials<\/span>","<span class=\"advgb-post-tax-term\">Manufacturing<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/sms-bridges.com\/staging\/category\/industries\/manufacturing\/\" class=\"advgb-post-tax-term\">Industrial<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Industrial<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 6 years ago","modified":"Updated 5 years ago"},"absolute_dates":{"created":"Posted on December 5, 2019","modified":"Updated on May 25, 2021"},"absolute_dates_time":{"created":"Posted on December 5, 2019 2:53 pm","modified":"Updated on May 25, 2021 4:26 am"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/posts\/10469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/comments?post=10469"}],"version-history":[{"count":0,"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/posts\/10469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/media\/14637"}],"wp:attachment":[{"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/media?parent=10469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/categories?post=10469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sms-bridges.com\/staging\/wp-json\/wp\/v2\/tags?post=10469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}