The company is committed to meeting the worldwide demand for connectors, and to making meaningful contributions in advancing connector technology.
First established as a liaison office in 1987, the brand’s Taiwan office has been operating as a local venture since 1991, supplying Taiwanese companies that manufacture electronics for global customers. And business has boomed. While the COVID-19 pandemic has created challenges for many sectors, it has caused a boom in the electronics industry.
“In 2020 and 2021, the Taiwan office hit record sales compared to previous years; we achieved a growth rate of 20% annually,” shared Akira Otsuka, general manager of Hirose Electric (Taiwan).
Otsuka notes that “work-from-home setups have increased the demand for notebooks and PCs, a robust market for Taiwanese EMS (electronics manufacturing service) companies. People stayed at home, and this likewise created a new demand for devices related to gaming, wireless speakers, wearables and more. In the industrial sector, the need for industrial robots increased, while in the service sector, operators switched to the use of computers or tablets in restaurants — all of which led to more opportunities in the electrical field.”
Although this year has seen a dip from that record high, the company is still working to hit its targets in the Taiwanese market, a highly valuable segment for Hirose Electric globally.
“Taiwan and our Taiwanese customers are very important to our global operations; numerous large companies from the U.S. and other countries still rely on Taiwanese technology, manufacturing and support. Taiwan has over 50 years of experience in serving global customers, and this is one of their strengths. Beginning with the manufacturing of simple calculators, to computers, desktop motherboards, notebooks and PCs, and moving on to smartphones, digital cameras, electric vehicles and newer technologies, it’s our duty to serve our Taiwanese customers across the country, so that they can effectively deliver to their overseas customers,” Otsuka said.